Great article written by Boagworld Podcast host, Paul Boag, on the role of the web site owner in the process of creating a web presence.

Some of the most interesting points:

• A good web design agency should be able to help their clients shape a vision for their organizations website, however it is down to the website owner to “own” that vision and develop it over the long term. The person responsible for a website needs to have a clear picture of what role the site plays within their business and how that role could be expanded over time.
• The website owner needs to encourage and nurture content contributors ensuring that they keep their content up to date and relevant.
• A good website owner should be offensive too, actively promoting the website within his or her organization. They should enthuse about the potential of the web and actively engage with departments and people within the company, looking for ways that the website can better serve their needs. A website owner needs to be passionate about their site and encouraging others to share that passion.

Definitely worth a read.